Above is a brief advertisement I retrieved from YouTube of SunChips new compostable package. If you have seen any SunChips commercials lately or strolled past their chip bags in the grocery store then you may be aware that the SunChips manufacturers have recently gone public with their 100% compostable packaging, the first company to produce an environmentally friendly bag.
Though it seems the SunChips company may be taking a step backward in progress, instead of forward. Between late-September to early October SunChips will only be producing compostable bags for their Original flavor of chips while the other flavors will return to their old, traditional packaging.
Why the switch? It appears the public has not fully warmed up to the company's new form of packaging. The company has received an enormous amount of feedback from consumers regarding their un-satisfaction with the noise the new bags create. So for the time being, the company will be temporarily converting back to their old packaging as they investigate other compostable packaging options.
I feel this is sad on two accounts. First, I do realize that SunChips is a company and their primary objective is to satisfy customers, however, I feel that if they really wanted to be known as a 'green' company they would continue to use the 100% compostable bags until they discovered a more 'friendly' bag. Instead, it seems they are taking a step backwards due to the company seeking consumer satisfaction over their concern for sustaining the environment. The second, it seems the public is more concerned about how much noise the bag makes over being happy knowing that the SunChips company is taking precautions to help the sustain the planet.
I have purchased SunChips since the compostable bag has been released and I will admit the bag is a little louder than other chip packages, however, I have always been able to overlook that minor issue because I know the bags are benefiting the health of the environment. As a future health educator learning why SunChips is reverting back to their traditions bags reminds me that people are having difficulties recognizing how vital and fragile the earth really is. All the more for us to go out to the public and help educate them on environmental health!
Though it seems the SunChips company may be taking a step backward in progress, instead of forward. Between late-September to early October SunChips will only be producing compostable bags for their Original flavor of chips while the other flavors will return to their old, traditional packaging.
Why the switch? It appears the public has not fully warmed up to the company's new form of packaging. The company has received an enormous amount of feedback from consumers regarding their un-satisfaction with the noise the new bags create. So for the time being, the company will be temporarily converting back to their old packaging as they investigate other compostable packaging options.
I feel this is sad on two accounts. First, I do realize that SunChips is a company and their primary objective is to satisfy customers, however, I feel that if they really wanted to be known as a 'green' company they would continue to use the 100% compostable bags until they discovered a more 'friendly' bag. Instead, it seems they are taking a step backwards due to the company seeking consumer satisfaction over their concern for sustaining the environment. The second, it seems the public is more concerned about how much noise the bag makes over being happy knowing that the SunChips company is taking precautions to help the sustain the planet.
I have purchased SunChips since the compostable bag has been released and I will admit the bag is a little louder than other chip packages, however, I have always been able to overlook that minor issue because I know the bags are benefiting the health of the environment. As a future health educator learning why SunChips is reverting back to their traditions bags reminds me that people are having difficulties recognizing how vital and fragile the earth really is. All the more for us to go out to the public and help educate them on environmental health!